Ahead of 4G launch, Reliance slashes worth of LYF smartphone


Reliance Retail has born worth of its 4G smartphones by twenty five per cent to ₹2,999 during a bid to bring cheaper devices for users earlier than the business launch by the group’s telecommunication business.

“This makes LYF India’s most reasonable VoLTE (Voice over LTE) smartphone and opens the doors to a digital life for countless customers, a move that resonates with the Prime Minister’s vision of a digitally-connected Asian nation,” aforesaid a press statement.

VoLTE technology

There area unit 4G phones priced below ₹4,000 from different brands, however they are doing not support VoLTE – technology that enables users to urge high definition quality whereas creating voice calls.

This class of calls is proscribed as of currently to Internet-based chat applications like Skype.

With VoLTE, telecommunication operators are going to be able to supply digital quality for voice calls; a shift from the poor quality services on 2G networks. however to access the service, users want a phone that supports VoLTE, that area unit presently supported solely in choose high-end phones.

“It is maybe for the primary time within the history of the Indian smartphone business that such advanced communication options have captive among the reach of the common feature phone user, WHO has been mistreatment the phone for easy voice-based communication,” the corporate aforesaid.

Reliance sells smartphones below the LYF whole. the value cut has been affected on four of its Flame models – Flame three, Flame 4, Flame five and Flame six. Market watchers aforesaid this may facilitate Reliance sell a lot of devices during a market with a excess of brands.

A recent IDC report had explicit that LYF had become the fifth largest phone whole in Asian nation, however this knowledge relates solely to phones shipped into the country; not actual sales. in line with business specialists, the value cuts may facilitate LYF push the sales numbers too.

Like all LYF devices, the Flame series too offers smartphones equipped with VoLTE, that allows the device to supply advanced options like quicker decision setup, high-definition (HD) voice and video career, seamless change between voice and video calls, and multi-party conferencing on a 4G LTE network. All four models run on a Quad core one.5GHz processor, have twin SIM capabilities associate degreed has an interfaces are made-to-order to work on ten completely different Indian languages.

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