Big Bazaar launches new festive collection for Dussehra!


Hyderabad, September 30th, 2016: Big Bazar launched its new festive collection through a scintillating fashion show, with Pink Actress, the charming Taapsee pannu 

stealing the show with the showstopper act. Models showcased nine different hues of designer wear signifying the nine days of Dussehra, through three rounds of dazzling wear of Ethnic, Casual & Fusion, on Friday, at Big Bazaar, Ameerpet.

Dussera is one of the biggest festivals in Andhra Pradesh. It is celebrated for 9 days, culminating on Vijaya Dasami. Big Bazaar, one of India’s leading retail format, launched a special Dussehra collection – 9 Colors of Dussehra on this occasion. This collection showcases the nine colors of the festival. Popular actress Taapsee Pannu unveiled the collection at Big Bazaar, Ameerpet store. The Big Bazar's Special Dussehra collection offers wide range including Women's ethnic, western and Indofusion wear; Men's Casual, Ethnic and Festive wear and Kids Casual and Ethnic wear.

Speaking on the occasion Taapsee Pannu said, I wasn't aware that each day of Dussehra signifies a colour and today I learn't about it, tomorrow it's the day of red, she said. For me to the colour PINK made a difference, it changed everything for me. I congratulate our brave soldiers and appreciate the Government for the retaliatory action with military precision on Pakistan. Big Bazar is offering fantastic range of designer wear during this festive season and it's an opportunity for everyone to groom themselves and look their very best during these fun filled days, she added.

One of the key rituals in this festival is that people wear a specific colour on each of the 9 days. With the special Dussehra collection, shoppers can now shop different coloured fashion wear from Big Bazaar. The new collection will have fashion wear in all the nine colors of Dussehra.

Based on the insight that matching clothes are a great ice-breaker between people, Big Bazaar plans to inspire people to go beyond wearing matching colours and to establish a bond with each other. This is in sync with Big Bazaar’s festive philosophy of Shubh Shuruaat - inspiring positive changes in the way we celebrate festivals.

Mr. Sadashiv Naik – CEO at Big Bazaar, commented on the new collection saying, “At Big Bazaar, we believe in inspiring positive changes in the way we celebrate festivals. The 9 Colors of Dussehra collection will help shoppers to look at fashion in a new and refreshing way for the festival”.

The 9 Colors of Dussehra will enable customers to be traditional and also wear the latest fashion trends at the same time. The new collection is a perfect amalgamation of tradition, Indian culture and fashion.

About Big Bazaar: Big Bazaar is the flagship hypermarket retail chain from Future Group, having presence in over 100 cities across the country. With its motto of “Making India Beautiful”, Big Bazaar ensures that all the products are of good quality and offered at the lowest prices. Promising 'more for less', Big Bazaar, offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers. It also offers a host of value-added services. The special discounts and promotional offers, which are available at regular intervals, make the format very unique and distinct. The consumer experiences a new level of standard in price, convenience, comfort, quality and store service levels.

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